Problem
What was needed?
The services needed to be explained clearly, the personal brand had to establish trust, and the payment step needed to feel like a natural part of the journey.
Case study
Dietitian Sıla Saraç
A trusted web platform bringing in-person and online consulting, package discovery, and iyzico-powered payments into one brand experience.
Platforms
Web
Role
Product strategy, interface design, end-to-end web development, and iyzico integration.
Tech stack
Next.js · TypeScript · iyzico
Status
Live
Solution
How was it solved?
Services, the consultation process, and content were structured around a clear information architecture, with iyzico payments integrated directly into the purchase flow.
Outcomes
What came out of it?
One destination for online and in-person services
An iyzico-integrated package and payment flow
A mobile-first personal brand experience built around trust
Build note
Build narrative
The Sıla Saraç platform was designed as more than a brochure site. It gives clients one coherent journey for understanding the service, learning how consultations work, and moving into payment with confidence. The visual language preserves the warmth of the personal brand while content, conversion, and payment layers work together as one system.
Product experience
Client app and management panel
One tracking system, delivered through two interfaces shaped around each role’s daily workflow.
Homepage
Service flow
Mobile view